Reporters and editors: Green Elementary School, 7030 Wandermere Dr.
(92119), is participating in tomorrow's nationwide kids exercise event,
Move Your Body 2013 and is inviting your coverage.
Please join us for this event at 10:15. Dancing will start promptly at
10:42. All 507 students will be participating. Hope to see you here. See
details below on national event.
DeeDee Patterson Green Athletic Magnet
619-460-5755
dpatterson@sandi.net
Dr. Bruce Ferguson (principal)
bferguson@sandi.net
619-460-5755
NEWS RELEASE FROM WAT-AAH! FOUNDATION
+ + +
WAT-AAH! Foundation Kicks Off "Move Your Body 2013," a Nationwide Kids
Exercise Event in Support of First Lady Michelle Obama's Let's Move!
Initiative With a Celebrity Filled Public Service Announcement
WAT-AAH! Foundation Assembles The Wanted, Carly Rae Jepsen, Perez Hilton,
Bella Thorne, Eve And Mindless Behavior Amongst Others To Dance And Move
Together In A Psa Against Childhood Obesity
May 1st Youth Exercise Event Excites Over 250,000 Kids In Over 600 Schools
With Special Nyc & L.a. Events Featuring Celebrity Hosts And Musical
Performances
WAT-AAH! Foundation Kicks Off Move Your Body 2013 In Support of The First
Lady Michelle Obama's Let's Move! Initiative With A Celebrity Filled PSA.
(PRNewsFoto/WAT-AAH!)
NEW YORK, April 24, 2013 /PRNewswire/ -- WAT-AAH! Foundation, an
organization founded by WAT-AAH!, a brand of functional bottled water for
kids and teens, aimed at improving kids' health through working with youth
focused creative and physical activity groups, announces the 3rd annual
Move Your Body 2013 event, taking place in New York City and Los Angeles,
Wednesday, May 1st at 1:42pm EDT/10:42am PDT. Exciting 250,000 kids in
over 600 schools, the annual nationwide youth exercise event supports
First Lady Michelle Obama 's Let's Move! initiative with a motivational
Public Service Announcement (PSA) featuring some of today's biggest
celebrities such as Austin Mahone , Bella Thorne , Blake Michael ,Carly
Rae Jepsen , Coco Jones, Eve, Jacob Latimore , Jada Grace , Jessica
Sanchez , Luke James , Madison Beer , Mindless Behavior, Perez Hilton and
The Wanted. View the PSA.
(Logo: http://photos.prnewswire.com/prnh/20130424/NY00530LOGO )
Through their commitment to the Let's Move! program, the WAT-AAH!
Foundation continues their pledge to fight childhood obesity. The
foundation raises awareness not only through this PSA video but also
through billboards and media across major markets such as New York,
Boston, Chicago, Atlanta, and Los Angeles. The PSA, directed by Charles
Nordeen of Light of Day Productions, features the celebrities dancing and
moving to Beyonce's flash workout theme song "Move Your Body." The
celebrities share encouraging messages, such as "You've got it!" and "Keep
it going," to inspire the young viewers to keep dancing.
On May 1st at 1:42pm EDT, Move Your Body's national initiative will kick
off with hubs in New York City and Los Angelesaccompanied by schools all
across the nation including Washington D.C., Atlanta, Chicago, Boston,
Philadelphia, San Diego,Phoenix, Portland and Jacksonville. The special
events will feature celebrity appearances and performances by Hollywood
Records artists Bella Thorne and Coco Jones, teen heartthrob Jacob
Latimore , as well as pop group Mindless Behavior
(Streamline/Conjunction/Interscope) amongst others.
In 2011, WAT-AAH! joined The National Association of Broadcasters
Educational Foundation (NABEF), who teamed up with Beyonce as she debuted
"Move Your Body," for the Let's Move! Flash Workout. The song and music
video instructed a pre-choreographed dance routine re-recorded from her
hit single "Get Me Bodied." It was performed simultaneously by thousands
of school children on May 3rd. The event gained global recognition as
Beyonce surprised students at Harlem's P.S.161 (http://goo.gl/4Efwg) and
First Lady Michelle Obama surprised students at Alice Deal Middle School
in Washington, D.C.(http://ow.ly/k7s8L)
In 2012, due to the overwhelming requests from both students and teachers,
WAT-AAH! took on the challenge and spearheaded the event. Not wanting to
disappoint the kids, WAT-AAH! strived to make it an even bigger event
involving thousands of kids and NFL/NBA athletes in its nationwide Move
Your Body 2012 event (bit.ly/ZdEfiC).
"Thanks to the kids, Move Your Body has taken on a life of its own," says
Rose Cameron , CEO and Founder of WAT-AAH!. "The WAT-AAH! Foundation is
committed to facilitating this event for the thousands of participating
students, acknowledging their hard work and their desire to live healthy
lives. It has become more than a fun, well-choreographed exercise routine
with great music, it is a celebration of the children's efforts to stay
healthy and the WAT-AAH! Foundation will not abandon them. May 1st is the
day we celebrate the children and applaud their efforts," she adds.
Over the past three decades, childhood obesity rates in America have
tripled, and today, nearly one in three children in America are overweight
or obese. The numbers are even higher in African American and Hispanic
communities, where nearly 40% of the children are overweight or obese.
Studies have shown that chronic obesity-related health problems can cause
such diseases as diabetes, heart disease, high blood pressure, cancer, and
asthma among children.
This year, the WAT-AAH! Foundation looks to encourage even more schools to
take part in the campaign and spread the message of healthy hydration and
physical activity to even more students. To resonate with kids and teens,
WAT-AAH!, recently profiled in Forbes as one of the fastest growing
functional water brands in the U.S. and Billboard for their fun and
contemporary marketing approaches in their initiatives and their exclusive
celebrity affiliations. Some of its major partnerships have included young
celebrities such as The OMG Girlz, Diggy Simmons , Willow Smith , Nick
Cannon , Ryan Beatty , Cody Simpson , along with NFL/NBA athletes such as
Marques Colston of the New Orleans Saints, Pat Peterson of the Arizona
Cardinals and Lou Williams of the Atlanta Hawks, who have come together to
take a stand for kid's health.
About WAT-AAH!
WAT-AAH! is a line of functional water free of sugar, artificial flavor or
color of any kind and tastes like pure unadulterated water.Rose Cameron ,
the CEO and Founder, created WAT-AAH! after learning an alarming fact that
today's generation of kids are predicted to have a shorter life expectancy
than their parents largely due to childhood obesity. Inspired by her two
boys and Cameron's 20+ years of experience in brand building and
developing successful national marketing campaigns for various industries,
she and her sons worked together to design WAT-AAH!'s screaming boy logo
and its first line of functional products, which entered the market in
2008. Since then, WAT-AAH! has aimed to make water "cool" and contemporary
to kids and teens to encourage their consumption. WAT-AAH! is available in
over 15,000 supermarkets, chains and school districts across the country.
To learn more, visit wat-aah.com.
About the WAT-AAH! Foundation:
The WAT-AAH! Foundation was established in 2012 as the philanthropic arm
of WAT-AAH!. The foundation aims to improve the lives of children through
working with and making donations to organizations dedicated to keeping
kids healthy, creative and active. The WAT-AAH! Foundation is also
committed to providing relief to children and families who have been
effected by natural disasters. To learn more, visit wat-aahfoundation.com
About Light of Day:
Light of Day is a collaborative boutique firm that provides a distinct
visual effects experience in New York City. Owned and run by founders Amy
Taylor , Charles Nordeen , Josh Williams , and Colin Stackpole , it is
genre-agnostic and conjure sophisticated visual effects for any media
endeavor, including advertising campaigns, feature films, music videos,
and digital web content. Light of Day's creative team has fortified a
second-to-none workflow that consists of top industry professionals
working under one roof and in lock step with the client. This allows their
A-team to focus careful and meticulous attention on each client's project,
producing maximum quality and a seamless workflow that makes things
effortless for the client. They are also able to deliver digital dailies
and digital color grading in house. To learn more, visit
http://lightofday.tv
Media Contact:
Sherlen Archibald
PH: 212-366-5801
Email: sherlen@thechambergroup.com
SOURCE WAT-AAH!
RELATED LINKS
http://www.wat-aahfoundation.com
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