MEDIA ADVISORY
May 31, 2018
San Diego Unified Students Launch "If You See Something, Say Something" Public Service Announcement Video Campaign
The student produced PSA's will air on Cox Communications beginning in the month of June
WHAT: A group of San Diego Unified students, in partnership with San Diego Unified School Police and Crime Stoppers San Diego, will launch a new Public Service Announcement (PSA) aimed at increasing school safety awareness and promoting ways to report suspicious activity on and around our campuses.
The PSA titled, "If You See Something, Say Something," produced by students from San Diego High School and Point Loma High School, was created as a call to action in response to the tragic school shootings that have taken place in the recent months.
"Given the recent school shootings, both in Florida and Texas, we want to remind students and our community that their voice matters. We want to provide ways to report crime, in person or anonymously. Providing support for our school communities and creating safe learning environments is our top priority as a school police department. We are proud to partner with our students on this campaign and know this will add another layer of safety and security to our campuses." Said School Police Chief Mike Marquez.
The campaign will target the entire San Diego County community with two 30-second PSAs produced in English and Spanish on television and online. Cox Communications has partnered with the students and San Diego Unified and will aireach PSA 200 times throughout June.
Members of the media are invited to attend a special screening of the new PSAs followed by a question and answer session with the student producers.
WHEN: Monday, June 4, 2018 10:00 a.m. – 10:30 a.m. (Morning LIVE shots prior to event start time available upon request)
PLEASE CONFIRM COVERAGE PRIOR TO ATTENDING
WHERE: Pt. Loma High School, 2335 Chatsworth Blvd, San Diego, CA 92106 (Screening Room)
PRESS KIT: Downloadable video links
· Call to Action:
https://drive.google.com/file/d/16voS9e3oMats6OOv21LzJYFHBHKAp8AU/view?usp=sharing
· If You See Something Say Something (Eng):
https://drive.google.com/file/d/1OSCqVsSBHCZY90YJghonneIxyCjcd-T8/view?usp=sharing
· If You See Something Say Something (Spanish):
https://drive.google.com/file/d/1Q7tjVd1t8EtLeTAF1z9vrzwS0MYy4M0O/view?usp=sharing
SPEAKERS:
· San Diego High School student producers
· Pt. Loma High School student producers
· Pt. Loma High School Principal Hans Becker
· Pt. Loma High School Teacher, Anthony Palmiotto
· San Diego School Police Chief Mike Marquez
· Crime Stoppers San Diego Representative
· Cox Communications Representative
MEDIA CONTACT: Isabella McNeil, San Diego Unified School District, 619-341-2343 Imcneil@Sandi.net<mailto:Imcneil@Sandi.net>
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