MEDIA ADVISORY: San Diego Unified School District

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Friday, December 18, 2020
MEDIA ADVISORY: LINCOLN HIGH ALUM GIVING BACK
NBA Champion Norman Powell Picking Up Holiday Shopping Tab for Hundreds of Lincoln High Families


WHAT: Holiday shopping spree at Walmart for randomly selected families of Lincoln High School students to purchase groceries, clothing, personal care items and gifts. Families will receive $400 to shop with at Walmart, courtesy of the Norman Powell Family.

WHEN: Saturday, Dec. 19, 5 a.m. to 7 a.m. Walmart has agreed to open the College Avenue location early to give the Lincoln families full access to the store before it opens to the public at 7 a.m.

WHERE: Walmart, 3412 College Ave., San Diego, CA., 92115

DETAILS: A media pool has been established for this event. Video coverage and interviews of participants, and Lincoln High School representatives, will be available.

BACKGROUND: San Diego native and current Toronto Raptor Norman Powell has personally pledged $100,000 as a way to give back to his alma mater through the lives of approximately 250 families with students who currently attend Lincoln High School. Powell is a 2011 Lincoln graduate.
After graduation, Powell went on to become a star member of the UCLA men's basketball team and graduated with a degree in history in 2015.
Although Powell currently lives in Toronto he remains committed to his roots in San Diego and wants to inspire his fellow Hornets to stay connected and give back to where they came from and make a positive impact in their community.
Powell has personally pledged to consistently give to Lincoln High School families as long as he is able. Each year he hosts a free basketball camp at Lincoln under his brand, Understand The Grind. This past Thanksgiving he funded the cost of groceries for 250 families.

Families who participate in the Holiday shopping spree will follow COVID-19 safety measures and protocols.

This event is for professional journalists. Please confirm attendance in advance.

On-Site MEDIA CONTACT: Communications Specialist Mike Makie, (619) 885-6733, mmakie@sandi.net<mailto:mmakie@sandi.net>

Media Contact: Communications Director Maureen Magee, mmagee@sandi.net<mailto:mmagee@sandi.net>


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