Wednesday, September 19, 2012


Reporters and editors: The opening of the Kiehl's store at UTC tomorrow will include participation by some of our students and the company is helping out with our recycling efforts. Your coverage is invited; see media advisory below. If you have questions, please use Kiehl's contacts.

Jack Brandais • Communications Department • San Diego Unified School District • (619) 725-5570 (desk) •
(619) 607-0477 (cell)


Kiehl's Partners with National Non-Profit, Recycle Across America™ to
Provide Over 400 K-12 Schools in the City & County of San Diego with Standardized Labels for Recycling Bins

WHO: In its 161st year of service, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care preparations, is delighted to open a new free-standing store at Westfield UTC in La Jolla. The new 1,204 sq. ft. retail space offers residents a greater opportunity to discover Kiehl's efficacious skin, hair and body care products, personalized customer service, and its rich heritage through the complete Kiehl's experience.
WHAT:  In a continued effort to give back to the communities where Kiehl's does business, and to further its commitment to environmental causes, as Kiehl's opens its new store, the company will give back to San Diego in a BIG way. Kiehl's has partnered with Recycle Across America to fund a massive eco-initiative for the city, which will ensure that over 400 K-12 schools in the City and County of San Diego have standardized labels for their recycling bins, helping the school community improve their recycling efforts.

This project continues Kiehl's mission to give back to its communities, and highlights the company's on-going commitment to environmental responsibility. The new store features Kiehl's signature apothecary aesthetic with natural sustainable materials, energy-efficient LED lighting, reclaimed wood floors, exposed brick walls, antique apothecary glassware, and vintage props, as well as a 6-ft personal consultation table, and a Men's Destination and "Shave Bar". The store also highlights Kiehl's own recycling program, "Recycle and Be Rewarded!", which offers customers the opportunity to return empty Kiehl's jars, bottles and tubes to the store for recycling, in exchange for complimentary products. 
WHEN: Thursday, September 20th, 2:30pm-4:30pm. Ribbon cutting ceremony with special guest Kiehl's President Chris Salgardo, who is flying in from New York City for the event, Executive Director of Recycle Across America Mitch Hedlund, and representatives from the San Diego Unified School District and the County of San Diego, along with guests, tastemakers and more. 

During the event, Kiehl's invites the San Diego community to bring in California Refund Value (CRV) aluminum, glass and plastic beverage containers, which will in turn be redeemed (5 cents or 10 cents redemption value) to benefit an environmental program at a local San Diego school. Each guest who brings in a recyclable item will receive a complimentary Kiehl's Lip Balm #1 (one per customer).

WHERE: Kiehl's Since 1851, Westfield UTC: 4545 La Jolla Village Drive, San Diego, CA. 
WHY: In 2010 the non-profit organization Recycle Across America™ (RAA), launched a society-wide standardized labeling system for recycling bins to make recycling easier for the general public.  In a very short amount of time the standardized labels are showing dramatic improvements to recycling capture rates and rapid early adoption from some of the most influential and notable organizations in the world.

The USA's biggest landfill – Puente Hills in California – is set to close in 2013.  This will cause massive disposal problems for the state of California. Along with many other companies now using the standardized labels and reporting significant improvements, the largest waste and recycling hauler in the world, Veolia, has been using the Recycle Across America standardized labels with a number of their Fortune 500 companies and are showing over 50% increase in capture rates of recyclables, resulting in a greater diversion from landfills.
Kiehl's and San Diego Schools have a powerful story to share and their leadership will be transformational starting at the root of our community, within the schools. As underwhelming as this solution might appear at first glance, the impact of society-wide standardized labels is dramatic for San Diego's environment and for the economy. 
ABOUT KIEHL'S SINCE 1851: Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. After years as an ambitious apprentice, John Kiehl purchased the business and began operations under the Kiehl name, serving the burgeoning New York community with unique herbal remedies. In 1921, John Kiehl's apprentice, Mr. Irving "Doc" Morse, purchased the business and expanded it to a full-service pharmacy, stocking medicines, tinctures, and the first Kiehl's-branded products. Doc Morse, a pharmacist and herbologist, passed the business on to his son, Aaron, himself a chemist and avid motorcyclist and aviator. Aaron's daughter, Jami, was raised at Kiehl's among the "family" of employees, who together fostered a tradition of attentive, personalized service of every patron. Over the generations, the Morse family committed Kiehl's to serving the community uniquely efficacious skin and hair formulations made with the finest natural ingredients in the apothecary tradition. 
Kiehl's unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal and medicinal knowledge developed and passed on through the generations.  Over the years, longtime customer favorite formulations such as Musk Oil, Lip Balm #1, Creme de Corps, Ultra Facial Cream, Creamy Eye Treatment with Avocado, Blue Astringent Herbal Lotion, and new products such as Rosa Arctica Youth Regenerating Cream, Midnight Recovery Concentrate, and Clearly Corrective Dark Spot Solution have been created with uniquely efficacious, natural ingredients and the education and knowledge culled from generations of research and requests from our customers.  For additional information about the company, visit are a subscriber to the news release mailing list for the San Diego Unified School District. To unsubscribe, send a message to "media@lists-sandi-net" with the word "unsubscribe" in the body of the message. For an archive of these releases, go to